Tuesday, 11 December 2012

Philips Seeks Votes Using Social Media

World consumer electronics business Philips Singapore launches a Singapore edition of a voting campaign called the plus project which encourages everybody to vote for one of the five ideas that will improve the Singaporeans quality of life.

For 2 months, Philips will run a web based survey to get Singaporeans be involve in a voting campaign ranging from breastfeeding programmes to country wide picnics – which make them believe that it would contribute a healthier life and a happier urban population. The ‘+’ project, is aimed to help Philips in fulfilling its mission of improving the lives of three billion people in the year 2025.

Philips Asean Pacific Chief Executive Harjit Grill said “We can only achieve these innovations if what we provide are relevant. To succeed, we need to engage to the community and learn from the people. We need to ask people, what can we do to improve their quality of life?”

Philips provides an interesting way of establishing an actual successful concept once it is announced in December and will invest a budget of US$50,000 to get it started.
The five alternatives, which were created from community partners such as Angeline Wee – Yew, vice president of the Singapore breastfeeding mothers support group are:

•    National picnic days featuring celebrity chefs and fitness activities;
•    Community trainings in CPR and emergency reponse equipment; and Mothers’ corners that provide advice and comfortable spaces for breastfeeding.
•    Healthier schools programmes for improved learning environments
•    Parenting workshops to enhance skills and reduce family stress.

For two weeks of the campaign, members of the public can also help improve the 5 ideas by searching for the plus project campaign on Twitter, Facebook, or any other social media platform and add comments to the conversation.

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